Marketing Electronic Payments

Increasing marketing and promotion of Direct Deposit and Direct Payment to your employees and/or customers could substantially increase the use of these programs, while illustrating your commitment to the innovations in technology and service represented by ACH applications. It's also important to educate customers about all forms of check conversion, and to train your staff to respond to questions that individuals may have, ensuring that they are knowledgeable about the benefits of ACH-based electronic payments and how they work.

A few simple ways to encourage usage of ACH-based electronic payment applications include:

Distribute Marketing and Educational Materials

Download materials to personalize or brand for use in your education, marketing and communications efforts. Materials offered through this site include consumer print ads, statement stuffers, brochures, radio commercials and more.
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Train Internal Staff

Find out how to train the appropriate employees at your company or organization about the benefit of your ACH applications so they can communicate effectively with customers about ACH-based electronic payments.
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Plan Promotional Activities

Dedicate a specific time period each year to promote nation-wide Direct Deposit and Direct Payment Month campaigns. We'll show you how to advertise, issue press releases and better promote ACH-based electronic payments.
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Join the Green Initiative

In 2007 the national marketing campaign has let more than 30 million people know that electronic payments are good for the environment though print and broadcast media. Join us in making resources available to educate the public about the positive environmental impact of electronic payments!
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