Financial institutions can play a major role in increasing the use of Automated Clearing House (ACH) based electronic payments, including Direct Deposit, Direct Payment and check conversion, by educating your customers on the benefits and impacts of these applications, and promoting their use.

From your existing ACH-based applications, you know that these applications help you to generate new customers and significantly expand your business with your current customers. Effectively communicating the safety, simplicity, and efficiency of these programs can help you meet the increasing expectations of your individual and business customers.

This section of the Web site will help financial institutions understand why ACH is important, how to increase the use of ACH applications, and how to use marketing, promotion, and education to make existing ACH programs more visible to your customers.