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Now that you've made the decision to promote the use of electronic payments to your customers, it's time to develop a plan of action. Just like any other promotion or campaign you undertake, you should create a plan to articulate your goals, audience, messages, and strategy, as well as a budget and schedule. Use our sample marketing plan as a roadmap to ensure you meet the goals of the promotion Send a MessageMessages are one of the most important elements in any marketing campaign or promotion, and message consistency and repetition are crucial to achieving campaign objectives. For this reason, we have provided sample messages that have been painstakingly crafted and tested with target audiences; feel free to use them exactly as written. Feel free to use these messages liberally in all of your communications, including:
Ideally, the first major communication about your electronic payments promotion should contain all of the main messages included in our samples. Keep your communications fairly short so that people will read them, and use the key points when more detail is needed. Learn More About Promotion PlanningVisit each of the links below to review detailed information about how to communicate through advertising, press releases, articles and more. |
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