Marketing Materials for Businesses

There are several types of marketing materials offered here, which may be used in your marketing and communications efforts. These materials may be downloaded directly from this web site, once a short request form has been completed. Materials include:

Consumer Media Print Advertisements

Our national consumer advertisements feature a "slice of life" appeal - people from all walks of life doing things they enjoy with family and friends rather than waiting in line to deposit checks or sitting at home paying bills.

Would you like to promote Direct Deposit and Direct Payment in an internal or external publication? The print advertisements shown below are available to businesses, financial institutions and regional payments associations for use as advertisements in consumer print media. You can personalize the advertisements by adding your logo or branding information. (Please review our terms and conditions to see how the materials can be used.)

To download a high-resolution version suitable for printing, please complete our short request form ».

Direct Deposit Fisherman Ad

Fisherman

Direct Deposit Lunch Ad

Lunch

Direct Payment Basketball Ad

Basketball

Direct Payment Vacation Ad

Vacation

Direct Deposit Ads

Preview [240 kb PDF]: Direct Deposit: Fisherman
Preview [208 kb PDF]: Direct Deposit: Lunch

Direct Payment Ads

Preview [200 kb PDF]: Direct Payment: Basketball
Preview [196 kb PDF]: Direct Payment: Vacation

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Informational Brochures and Displays


Back Office Conversion (BOC) Education and Notification
Back Office Conversion of checks begins on March 16, 2007. Educate your customers about check conversion and how it may affect them to avoid surprises. The materials shown below are available for use by financial institutions and businesses for on-site displays, customer takeaways and statement stuffers. You can personalize the materials by adding your logo, branding information and telephone number. (Please review our terms and conditions to see how the materials can be used.)

To download a high-resolution version suitable for printing, please complete our short request form ».

display takeaway

Preview [68 kb GIF]: Back Office Conversion Display or Poster
Preview [36 kb GIF]: Back Office Conversion Takeaway or Statement Stuffer

General Check Conversion Education
Do you need materials to let your customers know about check conversions? The brochure shown below is available to businesses, financial institutions and regional payments associations for use as a statement stuffer or in a lobby promotion. You can personalize the brochure by adding your logo or branding information. (Please review our terms and conditions to see how the materials can be used.)

To download a high-resolution version suitable for printing, please complete our short request form ».

What Happened to the Paper Check - Side 1 What Happened to the Paper Check - Side 2

Preview [32 kb PDF]: Check Conversion Statement Stuffer "Whatever Happened to the Paper Check?"

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Web Banner Advertisements

Ready to kick off an online campaign? Post these colorful ad banners on your public web site or company intranet. What better way to call attention to ACH-based electronic payments? The following banner ads are available for use by businesses, financial institutions and regional payments associations. You can personalize them by adding your logo and branding information. (Please review our terms and conditions to see how the materials can be used.)

To download full-size versions suitable for web posting, please complete our short request form ».

#1 Direct Deposit / Direct Payment Month
Medium Rectangle (300 x 250)


#2 Direct Deposit / Direct Payment Month
Full Banner (468 x 60)


#3 Direct Deposit / Direct Payment Month
Half Banner (234 x 60)


#4 Direct Deposit / Direct Payment Month
Email Footer (510 x 70)

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Consumer Radio Advertisements

Need a radio ad to promote Direct Deposit and Direct Payment in your market? The radio advertisements below are available in 30-second and 60-second formats, and can be used by businesses, financial institutions and regional payments associations as advertisements on consumer radio programming. Your company may add an identifier or contact (phone or website); however, the advertisement may not be altered in any other manner. (Please review our terms and conditions to see how the ads can be used.)

To download a broadcast-quality version, please complete our short request form ».

#1

#2

#3

#4

#5

#6

#7

#8

Direct Deposit Radio Ads

Preview [Flash 7]: #1 Gone Fishing 60-Second Format

Preview [Flash 7]: #2 Gone Fishing 30-Second Format

Preview [Flash 7]: #3 Lunch Break 60-Second Format

Preview [Flash 7]: #4 Lunch Break 30-Second Format

Direct Payment Radio Ads

Preview [Flash 7]: #5 Hide and Seek 60-Second Format

Preview [Flash 7]: #6 Hide and Seek 30-Second Format

Preview [Flash 7]: #7 Vacation 60-Second Format

Preview [Flash 7]: #8 Vacation 30-Second Format

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Direct Deposit and Direct Payment Logos

Would you like to use the Direct Deposit and Direct Payment logos on promotional materials you create? The logo is a trademark of the Federal Reserve Bank of Atlanta, which encourages companies and financial institutions to use it. (Please review our terms and conditions to see how the logos can be used.)

To obtain a print-quality version, please complete our short request form ». We will send it to the appropriate party at the Federal Reserve, who will contact you regarding your request.

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