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Short articles are a great way to inform your audience about your participation in Direct Deposit and Direct Payment, your goals for the programs, and upcoming activities. Be sure to include the main messages in the articles. The article has two goals: first, to inform your audience about upcoming activities and second, to give them the information they need to understand the importance of electronic payments to themselves, their organization or financial institution, and society. Shape OpinionTo help people decide how to evaluate electronic payments, the most important part of the article is highlighting the benefits of these applications. You can find specific consumer benefits from the individual section of our Web site. Find AnecdotesYou can help shape opinion in two ways - by using the messages to articulate the benefits of electronic payments and by sharing anecdotes about how these applications have helped others. If possible, interview one or two people for your article. Find individuals who can tell a story about how Direct Deposit or Direct Payment helped them save time or money, better manage their finances, avert a crisis or otherwise improve their lives. Depending on the intended audience, the anecdote can be either specific to an organization or personal. Use SamplesHere are a few sample articles you can use to help you get started writing your own! Continue to learn about our Consumer Demo » |
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